布鲁塞尔时间2月14日下午，国际物品编码组织2023年度论坛暨50周年庆典召开GM2D专题研讨会，研究讨论中国浙江GM2D示范区先行经验。浙江省市场监督管理局与中国物品编码中心发表联合演讲，全面展示中国浙江经验做法、阶段性成效成果以及下步计划。
本次专题研讨会全程线上直播，GS1全球各地高级管理人员逾200余人在现场参加会议。
省市场监管局在演讲中表示，随着数字经济快速发展，二维码在各领域应用与日俱增，其译码可靠性高、数据容量大、保密防伪性好，为市场、消费者和企业提供了便捷可靠的体验，同时也大大提升监管效能。全球二维码迁移计划意义重大，仅凭市场力量是不够的，政府部门应当运用“有形之手”加快这一数字转型步伐。
去年以来，浙江在推动GM2D示范区建设方面形成了五条工作经验：
一是
制定完整工作机制
在全省各市县区分别建立专项工作小组，定期召开例会，组织专家和行业协会研究探讨前沿问题，有效推动工作。
二是
高度重视编码统一
在学习先进标准、规则和工艺基础上，正式发布了基于GS1编码规则标准并应用于实践。
三是
搭建公共服务平台
搭建权威、安全、可靠、免费的二维码公共服务平台“GM2D在线”，按需发布7国语言版本，引导企业申请、核验符合编码规则的二维码。
四是
政府引导探索创新
鼓励头部企业参与试点，引导生产和零售企业积极使用，越来越多企业和地方自发加入。
五是
全面加强宣传推广
开展二维码知识普及、技术交流等活动，全面提升政府、企业、协会、消费者等利益相关方对于实施应用GM2D的认同度。
省市场监管局在演讲中表示，正如GS1总裁雷诺德·巴布艾特在全球首届数贸会上所称，浙江GM2D取得重大阶段性成果“超出预期、令人振奋”。全省自愿参与GM2D项目的企业达6.7万家，实现二维码读取结算的商超数达5266家，全球消费者扫码逾5000万人，均十倍于2022年联合声明的目标数据。同时，浙江在应用层面成功从食品领域逐步迈向产品领域，为18.9万件产品发放了1.4亿个二维码。下一步，省市场监管局将持续加强与GS1和GS1中国的深度合作，依照浙江GM2D项目2023至2025年计划不断努力奋进，为世界提供更多浙江经验。
演讲结束后，省市场监管局与现场编码专家展开答题互动。GS1总部高级创新总监Kevin Stark热情地表示，“听到浙江进展我们非常兴奋，消费者扫码总量、企业参与程度、零售商数量都令人惊喜。我们深受浙江经验启发，期待听到更多好消息。”GS1总部项目总监Lori Schrop连声称赞“Exciting”，她说，“中国浙江团队的发言鼓舞人心，浙江示范区的发展令人激动、远超预期，充分说明了中国是GM2D不可或缺的发展关键，我迫不及待想看到浙江的更多引领实践。”
现场与会人员一同观看了省市场监管局精心准备的《GM2D in Zhejiang》短片。
附演讲全文
It is a pleasure to attend the Global Forum and make a joint speech with GS1 China. I am glad to share with you the working experience and phased results here. Before I go into details, I would like to express my sincere thanks to GS1 and GS1 China for always supporting us in advancing the GM2D Pilot Project in Zhejiang.
After watching the video introduction, I would like to share three parts: why we do it, how we do it, and what we have achieved so far.
Now, let's turn to the first part, why we do it. With the rapid growth of the digital economy, 2D code has become popular in various fields as an important medium of the Internet of everything. We have been fully aware of the importance of 2D code. First, its high decoding reliability can provide more convenient and reliable supply chain data to the market. Second, its large data capacity can provide richer product information to consumers for a better shopping experience. Third, its anti-counterfeiting feature can increase market competitiveness for companies. Finally, for market supervision, 2D code is helping to protect consumers' right to know as well as enhancing efficiency for management.
Therefore, it is meaningful that GS1 started the GM2D project at the end of 2020. We believe that market power alone is not enough, so the government can use its "visible hand" to accelerate this significant digital transformation. That is why we decided to carry out the GM2D Pilot Project in Zhejiang.
Hence, we have actively cooperated with GS1 and GS1 China to win the recognition of GM2D from all walks of life. We would like to share the second part: how we do it. I will break it down into the following five working experiences. Hopefully, that could give you some inspiration.
First, we have built a complete set of working mechanisms. We have set up GM2D special working groups in each city and county of the province. Meanwhile, we held regular meetings to trace progress and summarize our work timely. In addition, we not only invite experts and scholars to study data security, consumer privacy, and trade secret protection but also organize industry associations to discuss GM2D promotion methods in different industries to boost working efficiency.
Second, we attach great importance to unifying 2D code coding rules. To lay a solid foundation for guiding enterprises, we have learned advanced standards, coding rules, and technology of 2D code through active cooperation with GS1 and GS1 China. We have officially released standards based on GS1 coding rules and put the standards into practice. For example, we have guided third-party solution providers to use coding rules that follow GS1 standards.
Third, we provide reliable and safe 2D code public services. We have set up a free 2D code public service platform called the "GM2D Online" system. We have guided companies to apply for and verify 2D code based on GS1 rules on this platform. We have also created multiple settings of 2D code to fit different products and industries. In addition, we have introduced seven language versions to meet different needs.
Fourth, we emphasize the government's guiding role and the mode of exploration and innovation. We encourage leading enterprises to participate in GM2D pilot project. We guide manufacturers to join marketing with 2D code to reduce costs and enhance the brand promotion effect. And we recommend retail stores use 2D code in the sales management system to make the most effective use of the management process. As a result, more and more companies are willing to join this project. Furthermore, we have helped 20 counties taking part in the GM2D pilot project to apply 2D code in different industries such as rice wine, dairy products, piano, and celadon. Meanwhile, we are also actively motivating Zhejiang Pilot Free Trade Zone to use 2D code with cross-border e-commerce products such as baby food, health care products, and beauty care.
Lastly, we strengthen the publicity and promotion of GM2D. In addition to news media reports and advertising, we have also carried out the following things, such as 2D code basic knowledge popularization, technical exchanges, user experience sharing, public welfare training, and press conferences of major achievement to win the recognition of government, companies, associations, consumers, and other stakeholders to GM2D. These will help us promote our project in Zhejiang and even help GS1 China promote it nationwide.
Finally, I would like to share with you our significant achievements. With the advancement of GM2D work, we have gained unexpected achievements. The number of companies who volunteered to join the GM2D project went beyond our expectations. Compared with the goal of 2022 in the joint statement, the number of enterprises using 2D code set at 7,000, at the start has now reached 67,000. The number of stores using POS checkout from 2D code set at 200 at the start, reached 5,226. The welcome from the public is also unexpected. 2D codes have been scanned more than 50 million times so far. Apart from applying 2D code in all food production companies in Zhejiang, we have made breakthroughs in product fields such as household appliances and children's toys. Up to now, we have successfully issued 140 million 2D codes for 189,000 products. The most encouraging thing is that Mr Renaud, President and CEO of GS1, spoke highly of our major achievements. He pointed out that these were very promising and went beyond expectations when we released key phased results at the First Global Digital Trade Expo.
Next, we will actively apply the excellent international experience learned at this forum to our work. We will continue to strengthen deep collaboration with GS1 and GS1 China. We have made plans for Zhejiang GM2D Pilot Project in 2023 and 2025 and will continue to work hard towards the goal. In the future, we hope to provide the Zhejiang experience to the world.
That's all I want to share for today. Thank you for listening! Finally, welcome to Zhejiang!
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素材来源 | 浙江市场监管矩阵
